M.I.C.E TOURISM- THE POTENTIAL MARKET IN DA NANG
M.I.C.E – The term MICE in the context of travel is an acronym for Meetings, Incentives, Conferences, and Exhibitions. In Viet Nam, this is a type of tourism that is quite strong developing in rencent years. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking and facilitating conferences, seminars, and other events… beside visiting, discover and resort.
MICE is product of tourism which is combined by a lot of services that require Travel Agency must provide professionally a full range of travel and conference services for large and small groups and events of shorter and longer duration. It’s include logistic, stay, organize conference, seminar, make team bulding programs, visiting programs… in both organization and Specialization.
Activities encounter that is taken by individuals, organizations to learn, discuss about problems which is existing or create a new pro
The main customer: members of international organizations, suppliers, designers…
Activities that reward, encourage individuals or employee groups who achived company’s goal, plan.
Normally, the company will pay all costs. Beside meeting, they also visiting or leisure.
Picnics combination of Abbott
The meeting which is large scale that the everyone in the same field exchange ideas, opinion individual together. Normally, all activitives are organized on international, nation events.
Activitives that introduce products, services to target market, people who take care about it and thereby widely promote to the public.
The almost client in this field is businessmans, officiers… who are prissy and opt, so they always require the highest and special in quality of services
The Travel companies estimated that M.I.C.E bring high revenue six times than the types of normal tourism.
This is one of target in the strategy in the development tourism in Viet Nam and also is oppotunities to the Travel companies able to comfirm their position and brand.
In the recent years, Da Nang became one of the tourist paradise. Day by day, Da Nang has proven attraction of this type of the potential tourism. It’s expressed through elements below:
“Currently, Da Nang has approximately 454 accommodation facilities in whole city, there are about ten 5-star hotel, resort, village along the beach, nine 4-Star hotel and more fifty 3-Star hotel with a lot of type of confernce room that enough standard to sevice the difference resources. For emxemple, Intercontinental, Furama, Vinpearl Luxury Da Nang, Crowne Plaza, Pullman… where is honored to welcome the plutocracy in the world came and take their vacation.” According to the statistic of Culture, Sports and Tourism Department in Da Nang .
The entertainment area, Shopping Center
In Da Nang, the number of Entertainment and Shopping Center increasingly raise. All of them are invested with big scale, takes on the proportions international such as Asia Park, Cocobay, Vincom, Big C, Coop mart, Lotte mart…that met needs about shopping, entertainment when visitors come to Da Nang.
According to The Culture, Sports and Tourism Department, Now, Da Nang has discovered 21 direct flights route, There are 11direct flights route regularly, 9 direct flights route which rent flight in there. In 2017, Da Nang has expected that it will have a lot of flights which will meet conveniently needs of transport for visitors.
The traffic system has become convinient and increasingly focus to develop such as Tran Thi Ly Bridge, Dragon Bridge, Han River Bridge, Thuan Phuoc Bridge, tunnel system… Each of construction is not only resolve the traffic problems, but also made attraction of visitor.
Beside road transport, waterway transport is also contributed significantly to meet need of travel for domestic and foreign tourists in Da Nang.
The organization experiences
The city has many experiences on holding important international events: welcome delegations who is head of state, foreign delegations to Da Nang and joined conference, seminar about expand and corporate international, investment, trade, tourism such such as Asean Inter-Parliamentary Organization (2002), Investment in Da Nang Conference (2003),Viet Nam-Thai Land Joint cabinet retreat (2004), APEC Ministerial Meeting (2006), Ewec Week (2007), DIFF, and other conferences of ASEAN… In 2017, Da Nang has honored to be choosed to become where host APEC. Thanks to many awards on tourism and organizing supreme international conferences
By the way, Da Nang has proven itself with big scale, make reputation and advertise the image of city effectively that is also one of steps to develop M.I.C.E – a type of the potential tourism in Viet Nam in recent years. Da Nang is becoming an ideal destination for MICE Tourism in Asia and in the world